Advertisers Respond To Google’s ‘Eliminate Redundant Keywords’ Update

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What method to ring in the brand-new year with a fresh Google Ads update?

On January 4, Google emailed advertisers who currently have the auto-applied recommendation “get rid of redundant keywords” allowed on their accounts.

The e-mail specified starting January 19, Google will start getting rid of redundant keywords throughout different match types.

First reported by Robert Brady by means of Buy Twitter Verification, advertisers quickly required to various social networks outlets to share their issues over the brand-new update.

What’s Altering?

Currently, among Google’s auto-applied recommendations enables the system to remove redundant keywords of the same match type within the very same advertisement group.

With the January 19 upgrade, Google’s upgraded its policy to eliminate redundant keywords throughout different match types.

Basically, Google will eliminate expressions or precise match keywords if a broad keyword covers the search inquiry.

A portion of the e-mail from Google listed below describes more information:

< img src="https://cdn.Best SMM"alt ="Google's modification to the

redundant keyword policy will enter into effect on January 19, 2023.”/ > Marketers Alike Cause Outcry Greg Finn didn’t hold back his viewpoint on the policy upgrade statement: On what planet does this

make sense? Google Ads is changing the meaning & execution of a suggestion AFTER IT HAS ALREADY BEEN APPLIED. This should be a various suggestion. How could anyone EVER apply a @GoogleAds recommendation to an account again? #ppcchat

— Greg Finn (@gregfinn) January 4, 2023

Other online marketers chimed in on Greg’s post with similar beliefs:

So, what makes this upgrade so controversial with online marketers? As others have pointed out, one of the main concerns is that Google has actually changed the meaning of an existing auto-applied recommendation. With such a considerable change, it’s argued that

this need to be a brand-new suggestion for advertisers to decide in or opt-out of. Another concern is around Google’s ability to resolve context and sentiment in a proper matter. Finally, the consensus is that these updates are again focused on small businesses and novice online marketers to manage their accounts more efficiently.

However where does that leave the knowledgeable marketers who have invested years testing and improving their keyword methods?

Google Ads Liason Deals With Marketer Issues

After reaching out to Google for comment, the official Google Advertisements Liason responded via Buy Twitter Verification on January 5:

Marketer Mike Ryan created a well-thought-out reaction that was favored by the PPC neighborhood on LinkedIn. He consisted of an idea to help prevent situations like this in the future. The thread continues with additional explanation and FAQs:

In the thread reply, Marvin attended to the following from Ryan’s letter:

  • The test went through multiple versions prior to introducing
  • The test was paused early on due to a bug
  • Many experiments at a time can trigger communication challenges
  • Overall results of the redundant keyword experiment were favorable


If you are currently opted into Google’s auto-applied recommendation to get rid of redundant keywords, the new policy will go into result on January 19.

The brand-new policy will not make any retroactive changes to your account. Nevertheless, because this is not a brand-new recommendation, you would need to disable this auto-applied recommendation if you do not wish to get involved.

A significant modification from Google so early on in the brand-new year might be an indicator of a lot more considerable changes later on.

The open discussion between marketers and the Google Advertisements Liason is an excellent action towards more transparency and factor to consider for all marketers– novice or experienced.

A special thank you to Google Ads Liason Ginny Marvin for without delay attending to marketers’ questions and transparently.

Included Image: ViDI Studio/Best SMM Panel