Automattic Announces Blaze Advertisement Network Of Millions of WordPress.com & Tumblr Sites

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Automattic presented a brand-new ad network called Blaze which positions advertising on totally free WordPress.com websites and Tumblr. Advertising starts at $5/month.

Automattic is the company behind WordPress.com, WooCommerce, Akismet, Tumblr and other business.

It was founded by Matt Mullenweg, the entrepreneur who established the totally free WordPress open-source content management system (CMS).

Blaze Marketing Network

The advertising network was initially presented in April 2022 as a network exclusively for Tumblr users to place ads on other Tumblr pages.

Automattic announced that the network is now expanded to blog writers on WordPress.com and WordPress self-hosted publishers who have the Automattic Jetpack WordPress plugin installed.

Publishers on WordPress.com will be able to use the WordPress control panel at wordpress.com/advertising to get started choosing pages to promote.

Marketing payment is for impressions, not clicks.

Those who are using the WordPress CMS can access Blaze through the Jetpack plugin.

If Jetpack isn’t currently installed then it must be installed, either the free or premium version works.

Those who are utilizing Jetpack can then begin the project from the WordPress.com dashboard at https://wordpress.com/home.

From there a user navigates to the Posts or the Pages screen and scrolls down to choose the posts or pages for marketing, clicking a three-dot (ellipsis) menu to pick the Promote with Blaze option.

The user interface permits advertisers to choose the audience that will see the ads. Audience choice is segmented by what continent the advertisements will appear in, what sort of devices will see the advertisements (mobile or desktop) and by what topic the advertisements will be displayed in.

Where Blaze

Ads Are Shown The advertising can appear from amongst countless Tumblr and complimentary WordPress.com websites. Management of the Blaze marketing campaign is done through the control panel interface at wordpress.com/advertising.

The projects are set up by an everyday spending plan and by dates that the advertising will be shown. Blaze advertisements include a title, a snippet and an image.

According to the Blaze assistance page:”Title: This appears above your image and as bolded text. You can compose an optimum of 80 characters here, utilize them carefully to capture the audience’s attention.

Snippet: A brief text description of your post that appears beneath your image. You can write an optimum of 120 characters here. We advise using this text to support your headline and provide audiences more context about what they will see when they click the advertisement and come to your material.

Image: Submit an image to represent your post. You can use the crop tool to change your image’s look in the ad.”

Read the main statement by Automattic:

Introducing Blaze: A New Method to Spark Your Development on WordPress.com

Featured image by Best SMM Panel/Asier Romero