This past November, I chose to do an experiment. I wanted to see if LinkedIn pods in fact worked or if they were simply a waste of time.
For those of you who don’t know what a LinkedIn pod is, it’s basically a group of individuals who accept like, comment and engage with each other’s posts. The theory is that by doing this, your content will be enhanced by the LinkedIn algorithm. So, I decided to join a few pods and test it out for myself.
I’m not always an established LinkedIn thought leader with thousands of fans, but I post about my composing work on a relatively routine basis and have actually even gotten a couple of customers through LinkedIn. So a few more fans and engagements with my posts certainly would not hurt.
Here’s what I learned from my experience with LinkedIn pods.
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What is a LinkedIn pod?
Let’s begin with the basics.
A LinkedIn pod, often called an engagement pod, is a group of individuals who have accepted connect and engage with each other’s material on LinkedIn. The concept is that by remaining in a pod, you’ll have the ability to increase your connections and, consequently, your chances.
In an engagement pod, members accept like, comment, share, and respond to each others’ posts on a regular basis. Frequently, this is done by publishing your LinkedIn post in an engagement pod group or app, where members can view and interact with it.
The majority of engagement pods work on the concept of reciprocity. So, if you want individuals to like, comment, or share your content, you’ll require to do the very same for them.
Why use an engagement pod on LinkedIn?
Engagement pods are stated to be helpful since they can:
- Enhance the reach of your material
- Help you get more engagement on your content (likes, comments, shares)
- Deal extended networking chances
- Engage workers to support your brand name
The theory is that LinkedIn prefers posts with more engagement, so if you can get more likes and comments, your post will perform better.
This is especially important due to the fact that the LinkedIn algorithm divides material on the platform into three types:
- Spam: Posts with bad grammar, a lot of hashtags, or accounts that post too regularly may be marked as spam.
- Low-grade posts: Posts that do not follow best practices, or don’t get enough engagement, will be labeled “low-quality.”
- Premium posts: Posts that are easy to read, encourage questions, and incorporate strong keywords will be identified high-quality and, for that reason, will be shown to more users on LinkedIn.
The concern is: is engagement enough to make a post “premium” in the eyes of the LinkedIn algorithm? I set out to put this idea to the test.
How to sign up with a LinkedIn pod
There are a couple of various ways to sign up with a LinkedIn engagement pod.
First, you can start your own pod by creating a group message thread with LinkedIn users you ‘d like to pod with. We’ll call this a manual LinkedIn pod.
Second, you can use LinkedIn-specific pods, where you sign up with LinkedIn groups focused on creating pods. Search “LinkedIn pods” or “engagement pods” in your LinkedIn search bar and see which ones connect to your industry.
There are also third-party apps like lempod particularly built for automating LinkedIn engagement pods.
Finally, LinkedIn pod groups exist on other social networks websites. There’s the LinkedIn Development Hackers pod on Buy Facebook Verification and various other pods on platforms like Telegram.
I experimented with all 4 types of engagement pods to see which ones worked best. I used a different LinkedIn post for each method so that I could accurately track any differences in engagement throughout techniques.
Here’s a breakdown of that process.
Manual pods: I used a blog post on scheduling Buy Instagram Verification reels.
Prior to the experiment started, I had 12 likes, 487 impressions, 0 shares, and 2 remarks.
LinkedIn-specific pods: For this approach, I used a blog post I ‘d shared on recession marketing
. Prior to the experiment began, I had 5 likes, 189 impressions, 1 share, and 2 comments
Automated LinkedIn pods:
I used a post I wrote for Best SMM Panel on social media share of voice. Before the experiment began, I had 2 likes, 191 impressions, 0 shares, and 0 remarks. Cross-platform LinkedIn pods: I was not able to sign up with any cross-platform pods, so no posts were used here. Handbook LinkedIn pod technique I started off by developing a manual LinkedIn pod of my own.
I picked a small group of my writer pals (since they understand the research study procedure)to pod up with. I sent them a fast message describing the strategy and encouraged them to connect with each other.
Luckily, they’re all excellent sports, and I instantly began receiving a barrage of LinkedIn notifications showing the assistance of my friends.
I likewise instantly saw some new(stranger )accounts creeping my LinkedIn profile. And I even got this message from a random”LinkedIn”employee(pretty particular this was spam). < img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-7-620x504.png"alt=" personal message from linkedin staff member "width= "620 "height="504"/ > That all taken place in just a number of hours! LinkedIn-specific pod technique I also signed up with a couple of LinkedIn group pods concentrated on digital marketing and social networks.
The number of members really varied in these groups. One had over a million members, at the others had simply a couple of lots. I chose a mixture of high-member pods in addition to a couple of smaller ones. If
vanity metrics have taught me anything, it’s that just because a great deal of people
remain in your circle, it doesn’t mean they’re in fact paying attention. A few of the pods I discovered in my search were described as inactive, so I stayed away from those. Of all the groups I signed up with, Video game of Content was the only one that appeared to have routine posts from other users. The guidelines of GoC were pretty easy: There is
just one post ever present in the group, and it’s made by an admin. They repopulate this post every number of days so it stays appropriate. Group members can then comment on the post with their LinkedIn post link and other members are implied to engage with them. As I went through the weekday post comments, I did see great deals of people replying to comments with expressions like,”Done! Here’s my link.”When I clicked through to their posts, I could see likes and remarks from those exact same group members
. So, yeah, this was working. A minimum of in regards to gathering more likes and remarks.< img src= "https://blog.Best SMM Panel.com/wp-content/uploads/2022/12/LinkedIn-pods-12-620x470.png"alt="video game of material
users commenting on each others linkedin posts”width= “620”height= “470”/ >
I entered and followed suit, engaging with posted links and
commenting with my own link after I was done. And I gradually started to see engagement reciprocated on my own posts.
< img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-14.png"alt="video game of material user engaging with hannah macready post on linkedin"width="1074"height="424"/ > Automated LinkedIn pods with lempod method I likewise set up the lempod extension on my Google Chrome browser. lempod uses a digital marketplace loaded with LinkedIn engagement pods you can sign up with. I joined a few pods concentrated on digital marketing and social media. The very first one I was accepted to was called”Content+ Social Media Marketing pod”. That seemed relevant. I immediately posted the link to my post. Once I shared the link, the screen opened to a huge chart, with a list of individuals
” Members who will engage”and”Members who have already engaged. ” I cross-checked the”Members who have currently engaged”tab with my actual post. And, yep. Sure enough, those users were now revealed as new likes on my post.
Within simply a few minutes, my impressions had actually grown from 191 to 206. I likewise had 6 new comments. I enjoyed this number gradually climb up over the next hour.
While I was seeing lots of engagement, I wasn’t seeing any profile views, direct messages, or anything else that may show these users were in fact thinking about my work.
Not to discuss, the engagement was can be found in quick. Every 45 seconds there was another alert! Maybe LinkedIn would consider my post viral? Or, maybe it would get labeled as spam.
< img src ="https://blog.hootsuite.com/wp-content/uploads/2022/12/linkedin-pods-21-620x1424.png"alt="a long list of linkedin notices being available in 45 seconds apart"width="620" height= "1424"/ >
I let the automation run till I saw that every member of the pod had actually engaged. Two hours later, I had 54 likes, 261 impressions and 24 remarks! Cross-platform LinkedIn pods I did try signing up with the” LinkedIn Development Hackers “group on Buy Facebook Verification, however I was never ever approved.
It appears this group might
be non-active now. I did not find any other active LinkedIn pods to sign up with on other channels. Results TL; DR: In the beginning glance, it may look like the Automated LinkedIn pod was the most effective pod, but I actually think it was the Manual pod for reasons that I will explain listed below. In any case, none of the LinkedIn pods really made a big distinction for me or helped grow my presence on the platform considerably.
|Automated LinkedIn pod||54||24||0||261|
Keep checking out for more information and context on these results.
This seemed like the most natural, a lot of consistent method. Due to the fact that I was leveraging individuals I already understood, the remarks were authentic, pertinent, and genuine.
Not to discuss, these people are in fact in my industry– indicating if my posts show up in their feeds to their connections, it might help me network further.
Absolutely nothing about this technique came off as spammy, though I do not understand how reasonable it is to ask my pals to do this every week.
Throughout one week, my post got:
- 13 likes
- 3 comments
- 0 shares
- 507 impressions
LinkedIn-specific pods While this technique generated the most comments, responses were unclear and less relevant than those found in my manual pods. Plus, most of these people worked outside of my market. So, there likely isn’t much benefit to my material appearing in their feeds or networks.
After the weeklong experiment, my post got:
- 13 likes
- 364 impressions
- 2 shares
- 6 remarks
Automated LinkedIn pods This method certainly generated the most likes and comments. However, I didn’t see any pertinent profile visits, direct messages, or connection requests come through. Likewise, while there were a great deal of new remarks, they were all basically the same:
- “Really cool Hannah!”
- “Great post, Hannah!”
- “Thanks for sharing Hannah!”
To me, these unclear comments signal that none of these users actually read my post (which makes sense, considering their profiles are being automated).
I can only imagine that other users might see this and think the exact same thing. My spam alert is sounding.
After 3 hours, my post got:
- 54 likes
- 24 remarks
- 261 impressions
- 0 shares
Cross-platform LinkedIn pods I did not collect any additional engagement from this approach.
What do the outcomes imply?
Here are the primary takeaways from my experiment.
Genuine pods have benefit
There is certainly some engagement to be gained from utilizing LinkedIn pods. Pods that are comprised of relevant, genuine connections within your industry can certainly assist to enhance your content and get you more views, likes, and remarks.
Spammy pods won’t get you far
But, if you’re attempting to video game the system by joining pods that have lots of fake accounts or that are unassociated to your market, you’re not going to see much advantage. So what if you got 50, 100, or 200 likes? They don’t mean much if they’re coming from accounts that will never ever do business with you.
LinkedIn pods ARE awkward
I believe what struck me most about this experiment was the pain that included having a lot of unconnected strangers present on my posts. Sure, from a look it looks cool to have 50+ likes, however if anyone took a better look it would be pretty apparent the engagement was spam.
Just as I would not recommend companies purchase their Buy Instagram Verification followers, I would not suggest they use engagement pods. Maybe, in some cases, where the pod members are hyper-relevant to your niche, it’s worth it. However if it looks suspicious, opportunities are your audience will observe. And the last thing you want is to lose their trust.
Concentrate on close, relevant connections
If you still want to sign up with a LinkedIn pod after reading this, the best way to utilize them is to sign up with ones that relate to your industry and that are comprised of connections that you can authentically engage with. By doing this, you’re getting targeted engagement that can cause valuable relationships (and, hopefully, real consumers).
Here are a couple of suggestions for finding the right LinkedIn pods:
- Take a look at groups related to your market or niche. Much of these will have pods related to them.
- Ask relied on connections if they understand of any excellent pods to sign up with.
- Develop your own pod with a group of like-minded individuals.
- Prevent overly spammy pods that are just concentrated on promoting content and not taking part in genuine discussions.
- Many of all, focus on great, old, natural LinkedIn marketing. While “hacking the algorithm” through pods is appealing, nothing beats putting in the work, one post at a time.
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