Google Answers If Splitting A Long Post Might Result In Thin Material

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In a Google Search Workplace Hours video, Googler Lizzi Sassman addressed a concern about thin content, clarifying a typical misperception about what thin content really is.

Thin Material

The word thin means doing not have density or width.

So when we hear the term “thin material” it’s not unusual to consider thin material as a webpage with not much material on it.

The actual meaning of thin content is more along the lines of content that lacks any included worth.

Examples are a cookie cutter page that hardly varies from other pages, and even a website that is copied from a seller or producer with absolutely nothing extra contributed to it.

Google’s Product Review Update weeds out, to name a few things, thin pages including evaluation pages that are just item summaries.

The hallmark qualities of thin pages is that they lack originality, are hardly various from other pages and/or do not offer any particular included worth.

Doorway pages are a type of thin content. These are webpages designed to rank for particular keywords. An example can be pages developed to rank for a keyword phrase and various city names, where all the pages are virtually the very same other than for the names of the cities.

Are Short Articles Thin Content?

The person asking the question needed to know if dividing a long short article into shorter posts would lead to thin material.

This is the question asked:

“Would it be thought about thin content if a short article covering a prolonged topic was broken down into smaller sized articles and interlinked?”

Lizzi Sassman addressed:

“Well, it’s hard to know without taking a look at that content.

But word count alone is not a sign of thin content.

These are 2 perfectly genuine techniques: it can be excellent to have an extensive short article that deeply checks out a subject, and it can be equally just as good to break it up into easier to comprehend subjects.

It really depends on the topic and the content on that page, and you understand your audience best.

So I would focus on what’s most valuable to your users and that you’re offering sufficient worth on each page for whatever the subject may be.”

Splitting a Long Post Into Several Pages

What the person asking the concern may have been asking is if was all right to split one prolonged topic across several pages that are interlinked, which is called pagination.

With pagination, a website visitor clicks to the next page to keep checking out the content.

The Googler presumed that the person asking the question was splitting a long short article into shorter posts committed to the multiple topics that the prolonged short article covered.

The non-live nature of Google’s new version of SEO office-hours didn’t permit the Googler to ask a follow-up concern to confirm if she was comprehending the concern properly.

In any case, pagination is a great way to break up a lengthy post.

Google Browse Central has a page about pagination best practices.


Featured image by Best SMM Panel/Asier Romero

Listen to the Google SEO Office Hours video at the 12:05 minute mark