How To Achieve 7-Figures With Your Law Office Marketing Site

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Numerous law practice are just leasing space when it comes to their internet marketing.

Whether it’s Google pay-per-click (PPC) ads, Buy Facebook Verification Ads, or social media, these channels typically yield just temporary wins. When you pull the investment, your outcomes disappear entirely.

Your website, on the other hand, can be a 24/7 selling tool for your law office practice. It can effectively become your greatest possession, getting leads and cases while you sleep.

In this guide, we’ll speak about how to turn your website into the supreme marketing tool for your law firm practice and produce 7 figures in profits for your service.

A Well-Optimized Law Office Site Can Yield Big Results

With your law practice’s site, you can utilize content marketing to your benefit to produce profitable outcomes for your service. Material and SEO permit you to bring in users naturally and convert traffic passively into new cases for your law office.

As an example, a high-ranking web page in a competitive market getting 1,000 users per month can get huge results:

  • Convert visitors at 2-5% = 20-50 leads.
  • Convert even 10-20% of leads = 2-10 cases.
  • Average $8000 profits per case = $16,000-$80,000 regular monthly profits from one page.

Throughout a year, this could lead to high six-figures to seven-figures in earnings!

The Foundations Of A Revenue-Generating Law Firm Website

At its core, your law practice website ought to serve to speak with the needs, struggles, and interests of your target audience. It should be laser-focused on your practice location, who you serve, and what you have to offer.

With this in mind, a well-crafted site material method should define:

  • Your organization goals (the cases you desire).
  • What rivals are doing.
  • What pages to write and keywords to target.
  • How to utilize your content budget.
  • Your editorial calendar.
  • The purpose/intent of each page.
  • PR and backlink technique.

Listed below, we’ll dive deeper into how to develop this technique, develop out incredible material, and achieve your seven-figure profits objectives.

1. Specify The Cases You Desired

The primary step to developing a successful site marketing method is to specify the types of legal cases you want.

This activity will assist you figure out the types of individuals you wish to reach, the type of content you need to develop, and the types of SEO keywords you need to target.

That method, you end up marketing to a more particular subset of prospective customers, instead of a broad series of users.

Uncertain where to set your focus? Here are a few questions that might help:

  • Which of your cases are the most lucrative?
  • What kinds of cases are you not getting enough of?
  • In what markets are you strongest?
  • In which markets do you want to improve?
  • Are there any practice areas you wish to check out?

At the end of this activity, you might choose that you wish to bring in more household law cases, foreclosure law cases, or DUI cases– whatever it is, getting hyper-focused on the kinds of cases you want to draw in will just make your website marketing even more powerful.

2. Identify Your Leading Competitors

One of the very best ways to “hack” your site marketing method is to figure out what’s working for your rivals.

By “competitors” we indicate law firms that are working to bring in the kinds of cases you’re trying to draw in, at the exact same level at which your law office is currently running.

I say this because I see many law practice trying to out beat and outrank the “big” fish and this can feel like a losing battle. You want to set your sights on your closest rivals, increase above them, and then get more competitive with your technique.

Here are a couple of methods to determine your closest competitors:

  • Conduct a Google search of your legal practice location + your service location (e.g., “household law Kirkland”, “DUI legal representative LA”, “Denver probate attorney” and so on). Bear in mind of the top-level domains (i.e., sites).
  • Usage SEO tools like Semrush or Ahrefs to search your domain. These tools will typically surface close competitors to your domain.
  • Utilizing the very same tools above, perform organic research on your domain to see what keywords you are currently ranking for. Search these keywords in Google and see what other domains come up.
  • Use these tools to identify the domain authority (DA) of your domain. Compare this to the other top-level domains to see which domains have an authority rating that’s similar to your own.

Make certain to take a look at your known company competitors as well.

These may or may not be ranking well in Google Search, however it’s still worth a peek to see if they are targeting any high-priority keywords that your site need to be targeting.

3. Conduct A Material Audit Of Your Website

Your next step is to perform an audit of your present site. This will permit you to take stock of what material is carrying out well, and what material needs improvement.

First, start with your main service pages.

Use SEO tools like Semrush or Ahrefs again to evaluate the rank (position), performance, and keywords of each page. Identify any pages that are ranking low, or not at all.

Then, discover “low-hanging fruit” pages. These are the pages that are ranking around position 5-10. They require less effort to enhance to reach those higher rank positions– compared to pages ranking at, state, position 59.

Next, use the very same tools to carry out a “gap analysis” (most SEO tools have this function).

This compares your site’s performance to that of your closest competitors. It will reveal you a list of keywords that your rivals are ranking for that your site is not ranking for at all.

Finally, develop a stock of what pages you already have, which need to be modified, and which you need to create. Doing so will help you stay arranged and remain on task when developing your material technique.

4. Plan Your Content Silos

By this action, you will have a respectable idea of what pages you already have, and which pages are “missing” from your technique (based upon the list of keywords you are not yet targeting).

From here, you will prepare what’s called “content silos”.

Here is the basic procedure:

  • Evaluation an existing service page (if you have one) and enhance it as finest you can. Ideally, this is a page that’s already carrying out well and is otherwise a “low-hanging fruit” page.
  • If you do not have any existing service pages, produce one based on one of your high-priority keywords. Again, these need to be a keyword that is indicated to attract your favored type of cases.
  • Next, develop a “silo” of content around your primary page. Simply put, create brand-new pages that are topically connected to your primary service page, but that target slightly various keywords (ideally, “long-tail”, lower competitors keywords).
  • Add internal links between these pages and your primary service page.
  • With time, build backlinks to these pages (through visitor posting, PR, content marketing, etc)

Below is an example of a content silo approach for “accident:”

Image from author, November 2022

5. Identify Supporting Subjects

As part of your website material technique, you’ll then wish to create other supporting content pieces. This should be content that supplies worth to your potential customers.

FAQs, blogs, and other service pages can support your primary pages.

For example, if you are a DUI lawyer, you may want to publish a frequently asked question page that addresses the primary questions customers have about DUI law, or an article titled “What to Do When You Get a DUI.”

There are a few tools you can utilize to research study supporting subjects:

  • Semrush– Use this tool to recognize untapped keywords, material topics, and more.
  • AlsoAsked — Recognize other concerns people have searched for appropriate to your main topic.
  • Answer the Public– Use this search listening tool to recognize topics and questions related to your practice area.

Below is an example of how the full material silo can come together for “Los Angeles Vehicle Accident Attorney:”

Image from author, November 2022 6. Build An Editorial Calendar As soon as you have all of your material ideas down on paper, it’s time to develop your

editorial calendar. This is basically a strategy of what material you need to produce when you wish to release it, and

what keywords you plan to target. This can be as simple as a Google Sheet or as elegant as a project management tool(like Monday.com or Asana). Here are a few tips to get you started: Constantly focus on main pages. These should be the very first material pieces you develop on your

website. Create or revise your primary pages and

  • monitor their performance. Use Google Analytics and other SEO tools to keep your eye on how
  • your material is performing. Depending upon budget plan and seriousness, you may begin with all main pages, or go silo by silo. Determine which service pages are crucial to you.
  • You can produce all of your primary pages simultaneously, or develop the whole silo as you go. Keep a record of your target keywords. Just because you” optimize “for them doesn’t suggest your material will instantly rank for your target keywords.
  • In your editorial calendar, track the keywords you wish to target– by page– so you have a record of your original SEO technique. What Makes A Winning Law Office Site Technique? The secret to accomplishing seven figures with your law practice website is content. Content permits you to target

your ideal clients, attract your favored cases, engage your audience, therefore far more. A well-thought-out content strategy will empower your website

to achieve more for your company than any other marketing channel could! Above, I describe a few steps to establishing this kind of

winning technique. But, accomplishing quality takes time. I advise keeping your eye on the reward, keeping track of efficiency, and making updates as you go along. This will assist you reach your preferred outcome. More resources: Featured Image: PanuShot/Best SMM Panel