Is IP Address A Google Ranking Element?

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Does the IP address of your site’s server impact your rankings in search results page? According to some sources around the web, your IP address is a ranking signal utilized by Google.

But does your IP address have the potential to assist or damage your rankings in search? Continue reading to discover whether IP addresses are a Google ranking factor.

The Claim: IP Address As A Ranking Element

Articles on the web from trusted marketing websites claim that Google has over 200 “understood” ranking aspects.

These lists typically include statements about flagged IP addresses affecting rankings or higher-value links since they are from different C-class IP addresses.

Screenshot from HubSpot.com, June 2022 Luckily, these lists stimulated many conversations with Google employees about the validity of IP addresses as ranking consider Google’s algorithm.

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The Evidence Versus IP Address As A Ranking Aspect

In 2010, Matt Cutts, former head of Google’s webspam team, was asked if the ranking of a customer’s site would be impacted by spammy sites on the exact same server.

His reaction:

“On the list of things that I worry about, that would not be near the top. So I comprehend, and Google comprehends that shared webhosting takes place. You can’t truly manage who else is on that IP address or class c subnet.”

Eventually, Google chose if they took action on an IP address or Class C subnet, the spammers would just move to another IP address. For that reason, it would not be the most effective way to deal with the concern.

Cutts did keep in mind a particular exception, where an IP address had 26,000 spam websites and one non-spammy website that welcomed more examination however restated that this was a remarkable outlier.

In 2011, a tweet from Kaspar Szymanski, another previous member of Google’s webspam group, kept in mind that Google has the right to take action when totally free hosts have been enormously spammed.

In 2016, during a Google Webmaster Central Office Hours, John Mueller, Search Advocate at Google, was asked if having all of a group’s sites on the exact same c block of IP addresses was a problem.

He answered:

“No, that’s completely great. So that’s not something where you artificially require to buy IP address obstructs to just shuffle things around.

And especially if you are on a CDN, then perhaps you’ll end up on an IP address block that’s utilized by other companies. Or if you’re on shared hosting, then these things happen. That’s not something you need to synthetically move.”

In March 2018, Mueller was asked if an IP change with a various geo-location would affect SEO. He responded:

“If you transfer to a server in a different location? Usually not. We get enough geotargeting details otherwise, e.g., from the TLD & geotargeting settings in Search Console.”

A couple of months later, Mueller replied to a tweet asking if Google still counted bad neighborhoods as a ranking signal and if a devoted IP was essential.

“Shared IP addresses are fine for search! Great deals of hosting/ CDN environments utilize them.”

In October 2018, Mueller was asked if the IP address place mattered for a site’s rankings. His action was merely, “Nope.”

A couple of tweets later, within the very same Buy Twitter Verification thread, another user commented that IP addresses mattered regarding backlinks. Mueller once again responded with a basic “Nope.”

In June 2019, Mueller got a concern about Google Browse Console revealing a site’s IP address rather of a domain. His response:

“Usually, getting your IP addresses indexed is a bad idea. IP addresses are frequently short-lived.”

He recommended that the user guarantee the IP address redirects to their domain.

A few months later on, when asked if links from IP addresses were bad, Mueller tweeted:

“Hyperlinks from IP addresses are definitely fine. The majority of the time, it implies the server wasn’t established well (we canonicalized to the IP address instead of the hostname, easy to fix with redirects & rel=canonical), however that’s just a technical information. It doesn’t imply they’re bad.”

In early 2020, when inquired about getting links from various IP addresses, Mueller stated that the bad part was the user was making the backlinks themselves– not the IP addresses.

Then, in June, Mueller was asked what happens if a website on an IP address purchased links. Would there be an IP-level action taken?

“Shared hosting & CDNs on a single IP is really typical. Having some bad sites on an IP doesn’t make everything on that IP bad.”

In September, during a conversation about bad communities impacting search rankings, Mueller stated:

“I’m not knowledgeable about any ranking algorithm that would take IPs like that into account. Take a look at Blog writer. There are excellent sites that succeed (neglecting on-page restrictions, etc), and there are awful sites hosted there. It’s all the very same infrastructure, the exact same IP addresses.”

In November, Gary Illyes, Chief of Sunlight and Joy at Google, shared an enjoyable fact.

“Fun fact: changing a website’s underlaying facilities like servers, IPs, you call it, can change how quick and typically Googlebot crawls from stated website. That’s due to the fact that it actually detects that something altered, which triggers it to relearn how quick and typically it can crawl.”

While it’s interesting details, it seems to impact crawling and not ranking. Crawling is, obviously, required to rank, however crawling is not a ranking element.

In 2021, a Buy Twitter Verification user asked if IP canonicalization might favorably impact SEO. Meuller replied:

“Unless folks are linking to your website’s IP address (which would be unexpected), this wouldn’t have any effect on SEO.”

Later on in December, when asked if an IP address rather of a hostname looks uncommon when Google evaluates a link’s quality, Meuller stated, “Ip addresses are fine. The web has lots of them.”

If you’re fretted about your IP address or hosting business, the agreement seems to be: Don’t worry.

Get More Google Ranking Element Insights.

Our Decision: IP Address Is Not A Ranking Element Any Longer

Perhaps in the past, Google try out IP-level actions versus spammy sites. However it needs to have found this inadequate since we are not seeing any confirmation from Google representatives that IP addresses, shared hosting, and bad communities are a part of the algorithm.

For that reason, we can conclude for now that IP addresses are not a ranking factor.

Included Image: Paulo Bobita/Best SMM Panel

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