Journalism to PR to Marketing to Sports

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In a world where PR and content marketing is necessary to SEO, the sports market can bring about some knowings for anyone in the digital marketing field.

Karina Barriga Albring of FIFA joins me on the SEJ Program to talk about the world of sports advancement and sports marketing. She shares her journey from conventional journalism to PR and marketing.

Take a look at how sports can offer some valuable marketing insights and how marketing can take advantage of sports too.

We understand how passionate individuals have to do with a sport, whether football, soccer, or basketball. People sometimes have an illogical attachment to this activity, myself included. We do not utilize our minds when we process a sport. The fan base is not something reasonable. So when you have such an attachment to something. The psychological connection is so strong that, naturally, brands will wish to be included. Sports marketing is accompanying to the tremendous love, accessory, and relationship we have for sports.— Karina Barriga Albring, 11:44

We’re going to begin seeing brands line up with professional athletes whose message and online persona line up with the worths that the brand name wishes to spread out.— Karina Barriga Albring, 24:31

Brands like to have ambassadors who are relatable and who are real people. So if you are an athlete who enjoys theater, go to the theater and get associated with regional neighborhood activities. Try to recognize the other passions that you have. All of that assists you construct your personality. Make people discover you more relatable and pleasant, which will equate into brand names wanting to deal with you.— Karina Barriga Albring, 30:30

[00:00]– About Karina.
[03:40]– How dealing with other markets assisted her in sports.
[06:57]– What PR is everything about.
[10:54]– What is Sports Marketing?
[16:12]– To what degree is accrediting a part of Sports Marketing?
[19:14]– The value of personal branding in Sports Marketing.
[27:26]– Opportunities for professional athletes to develop their brand.
[33:28]– Sports Marketing tips that can be used to marketing.

Resources pointed out:

In the time that we’re residing in, we’re no longer completing for an audience. We’re not only
taking on our direct competitors however for the attention of the audience. You’re contending for people’s times. So if you are trying to get one of your fans’ attention, you are competing with the music they listen to. You’re also taking on Spotify therefore several things. These days that is something that we require to think of when we analyze our techniques and our positioning. It’s not only about our direct rivals but about who our audience is providing their time and interest to.— Karina Barriga Albring, 48:29

In site advancement or SEO, it’s always great to examine what your primary competitor is doing and your smaller competition. And it’s constantly excellent to have a “side job” to try out. However, of course, you might be not able to do it on your business’s site. Still, the capability to have some side job and then turn it into an organization case and then pitch the ability to do it on your business’s website might likewise be practical.— Loren Baker, 47:23

The number one thing is understanding the audience. Who are you trying to reach, and then identify the best channels to reach that audience? With influencers and content developers online, when we think about PR, we don’t only consider traditional media. We think about anyone with a platform to make your message extensive.— Karina Barriga Albring, 8:27

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Connect with Karina Viviana Barriga

Karina likes building long lasting relationships with individuals, using the game of football as her prime opportunity.

Her enthusiasm for sports and expertise in journalism, public relations, and marketing help her establish athletes and businesses side-by-side through dynamic service designs.

With an MBA devoted to Football Industries currently under her belt combined with bi/multicultural experience within the industry, Karina is ready to make significant modifications in this ballgame!

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