Microsoft Announces Shop Advertisements & Other Updates

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Microsoft published its newest round of advertising item updates today.

Among the top updates is the launch of Microsoft Store Ads on desktop devices.

The updates to Microsoft’s marketing items consist of:

  • Microsoft Store Advertisements
  • In-Market Audience Growth
  • Responsive Search Advertisements Update

Let’s dive into each upgrade and how to benefit from each as a marketer.

Expand Reach With Microsoft Shop Advertisements

If you remain in the app or video gaming industry, this update is for you.

This new format will display your advertisement in the Microsoft Store app on Windows 10 and 11 desktop gadgets.

More particularly, the advertisements will display in the Apps and Video gaming tabs in the store.

Here’s an example of what Microsoft Store advertisements will appear like:

Image credit: Microsoft Advertisements Blog Site, January 2023 A few of the advantages of the brand-new Microsoft

Store advertisements include the following: Expanded discovery of your app or video game on additional gadgets Easy campaign setup and management within the Microsoft Ads platform Compatibility with the present UET tag to track behavior To start with Microsoft Shop ads

  • , you’ll need to send your brand name and link store items to your
  • Microsoft Advertising account. Once authorized, you can start utilizing this format right away. In-Market Audiences Broaden Globally This next Microsoft Marketing upgrade is for international marketers. Simply revealed, the In-Market audience segments expanded to new markets in the Middle East and Africa. With the expansion, 71

    In-Market audiences are now offered in these Middle East and African markets: Middle East Regions Saudi Arabia Yemen Algeria Azerbaijan Bahrain Egypt Iraq Israel Libya Moldova Oman Qatar Tajikistan United Arab Emirates Armenia

    Georgia Kyrgyzstan Africa Regions Ethiopia Malawi

  • Tanzania Zimbabwe Lesotho Mauritania Mauritius
  • Namibia
  • Reunion Island Seychelles Gambia Congo Guinea
  • Madagascar
  • Togo Nigeria Last Call For Expanded Text Advertisements While not a brand-new update, Microsoft reminded marketers that January 31 is the last day
  • to create or modify any Expanded Text Ad.

    Beginning February 1, the only brand-new search advertisements that

  • can be produced
  • are Responsive
  • Search Ads. If you have existing Expanded Text Advertisements in your account, they will
  • continue to serve. Nevertheless, you will not have the ability to create or modify ETAs
  • after the January 31 deadline.
  • This will be no
  • surprise if
  • you’re running your Microsoft

    Browse campaigns in tandem with Google Search campaigns. Google was the very first to formally sunset ETAs on June 30, 2022. What To Get Out Of Microsoft Ads In 2023 At the end of their January

    item update, Microsoft teased a few highlights of what’s to come in the following year.

    From the main announcement, it seems that Microsoft will continue to distinguish its advertisement platform from Google by concentrating on the following: Regional Search ads

    Marquee advertisements Additional vertical ads If you’re unfamiliar with vertical ads from Microsoft Ads, they officially debuted in September 2021. Currently, vertical advertisements are offered for the following

    products: Automotive Charge card Cruises Health insurance Professional services Trips and activities It will be fascinating to hear what extra verticals Microsoft focuses on in 2023. Stay tuned for Microsoft’s next product updates coming February 7. Included Image: monticello/Best SMM Panel