LinkedIn is rolling out new analytics information for users with more insight into their fans and top-performing posts.
These updates expand on the creator analytics introduced earlier in the year, giving users greater access to actionable data.
Here’s more about the brand-new information rolling out today and where to discover it.
Fan Growth Over Time
Image Credit: LinkedIn Track your follower growth in time
with brand-new data available in the Audience tab. LinkedIn notes you can use this data to determine what is triggering development in followers. For instance, you might find your LinkedIn followers increase every time you have a speaking chance.
“This info can assist them determine if a conversation topic, brand-new visual format, or speaking opportunity may have influenced their fan development, assisting them notify their method moving forward.”
New Demographic Tools
Below the brand-new fan growth area in the Audience tab, you’ll find a new area called Demographics.
The Demographics section summarizes your fan base, noting task titles, areas, industries, seniority, business size, and business names.
This data can provide a deeper understanding of the audience you’re creating content for, which can assist with creating more effective posts.
Alternatively, you might discover you’re not drawing in the designated audience, which is an indication to adjust your content technique.
Top Performing Posts
Image Credit: LinkedIn See up to 3 of your top-performing
posts in the Posts tab. Top posts are ranked by either
impressions or interaction over a chosen date variety. This data will provide insight into what material
resonates with your audience, so you can identify and share more of what’s working. Featured Image: Tada Images/Best SMM Panel