SEO Wages 2022: Industry Growth & Numerous Brand-new SEO Professionals

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SEO wages reported for 2022 reflects growth in SEO as an occupation.

The study actions indicate that over half who completed the survey are brand-new to digital marketing.

Growth in entry-level income reporting reflects this increase of new experts and market development.

SEO Professional Market Growth

Of those who responded to the study, a more considerable percentage than in 2021 reported they are new to the industry.

28.7% of respondents reported having less than two years of experience, and 32.7% of study participants reported in between 2-4 years of experience.

This statistic implies 61.4% of participants were fairly new to SEO, with less than four years of SEO experience.

There were less SEO professionals (percentage-wise) with higher SEO experience, with those reporting the most years of experience being the smallest group.

Portion Of SEO Pros With More Experience

  • 25.5% reported between 5-10 years of experience.
  • 10.1% reported 11-20 years of experience.
  • 3% of respondents reported over twenty years of experience in SEO.

Typical Income In SEO

The typical wages of entry-level SEOs were less than $34,000.

The total number of entry-level SEO specialists at this pay rate grew by 7.5% compared to 2021, indicating that the most growth in the SEO industry is at the entry-level.

Reduction In SEO Earnings At The Luxury

In contrast to the development in entry-level positions, those reporting higher profits higher knowledgeable modest decreases.

Less SEO professionals reported profits in the center level, upper middle, and high-end of the SEO pay scale.

Decreases In Higher Earning SEO Specialists

A number of income categories for SEO professionals decreased:

  • 1.9% decline in those earning between $35,000-$49,000.
  • 3.12% reduction in those making between $50,000-$74,000.
  • 1.97% decline in those making $100,000-$149,000.
  • 1.53% decrease in those making $150,000-$199,000.
  • 0.51% reduction in those making over $199,000.

One bright area is that those making between $75,000-$99,000 increased by 1.05%

These information points do not necessarily mean that SEO incomes have actually decreased. They are portions and not actual numbers.

The explanation is that the number of entry-level SEO jobs increased by a tremendous 27.68%. That indicates that unless the other salary ranges experience comparable growth, their portions will naturally reveal a lower amount when revealed as a portion.

However, it shows growth in entry-level SEO positions, which could indicate a healthy amount of industry growth.

Wage Varies Differ By Country

Another way to see the earning levels for SEO is across nations.

All revenues are noted in dollars, based upon the exchange rate when the report was created.

SEO experts in Australia tended to make greater rates, $91,989, despite the fact that 46.0% of participants reported having five years or less of SEO experience.

This figure indicates a high need for Australian SEO experts, with competition in between firms and huge brand name in-house positions driving a greater pay rate.

Australian-based internal search online marketer Ash Nallawalla confirmed this to be the case.

He said, “Agencies are not keeping their personnel, and I see the very same ones promoting the position over and over. AUD 110,000 appears to be the tipping point where they lose an employee to private employment.

Agencies offer managers AUD 80,000, which is not competitive with internal SEO salary rates. Business are working with in-house SEOs, and the bigger ones may likewise have a firm on retainer.”

The United States likewise has indicators of strong need for SEO employees.

62.0% of SEO experts reported less than five years of experience and a typical wage of $78,431, showing the strong demand for SEO among businesses.

The income varies in Nigeria, Bangladesh, and Pakistan had lower pay rates.

A lot of the participants from these 3 nations reported being brand name new to SEO, so the pay rates reported in the study might show the study participant’s newness to the industry however not always of the industry as a whole in those countries. Those markets are likely more mature than the study data programs.

SEO agencies in Pakistan and Bangladesh typically focus outside on working for firms and companies based in Western nations.

Some Western-based agencies are run by Pakistani migrants who can leverage lower-cost SEO competence in their native country.

Lots of companies in the West outsource work to countries like Pakistan because of the lower costs and high level of education, experience, and expertise.

In-house SEO operate in Pakistan is challenging to obtain because of the high competition for positions working for huge brands. Nevertheless, the pay rates are not affected by the competitors due to the fact that the wages are still competitive.

That high competition for work is reflected in the lower pay rates that the study found.

According to Karachi, Pakistan-based self-employed SEO Ozair Akhtar:

“The big brand names here in Pakistan have SEO and other digital marketing groups as in-house groups. And they are well-paid. It’s quite tough and competitive for any SEO expert to get a job in-house SEO at any big brand name.

SEO is a well-known occupation in Pakistan. And a growing number of online marketers graduating from universities are taking part. There are many SEO specialists with more than 10 years of experience and knowledge in this location. However new people are signing up with too.”

According to those who submitted the study, SEO practitioners in Spain, typically, made the least, making just $45,236 annually.

Where Are SEO Pros Getting Their Start?

Years of experience can impact how much SEO specialists earn.

However the pay rates depend highly on the demand for SEO skill in any offered region.

In some countries, such as Pakistan, jobs in SEO are a widely known alternative for highly educated university graduates. Competitors for tasks is high as an effect.

However in other countries, like Australia, there is less job competition. SEO proficiency remains in more demand there, suggesting those with less experience have access to higher-paying jobs.

The study indicates that, normally, nations that are economically thriving and with a high currency value use the highest-paying jobs for SEO experts with less experience.

SEOs with less than 5 years of experience earn as much as $99,000.

Of those making between $75,000 to $99,000, 31% reported two years or less experience, while 34% had 2-4 years of experience.

Similar experience-related trends show up in those making salaries under $34,000 each year.

Experience Levels Of Under $34k Earners

  • 45.1% had less than 2 years of experience.
  • 29.6% had 2 to 4 years of experience.
  • 17.0% had 5 to 10 years of experience

How To Earn Over $100,000 In SEO

Independent freelancing is a profitable area for those seeking top revenues.

Those who go it alone in business, the freelancers and creators, reported greater earnings.

A spectacular 44.5% of respondents who are freelancers, founders, and contract workers make over $75,000 to $149,000.

This figure indicates that freelancing continues to be a lucrative course.

That stated, experience levels are greater for those earning over $100,000.

Of those earning over $100,000 annually, an overwhelming bulk have more than five years of experience.

This revenues data shows that despite area, greater experience levels remain in demand and as a result necessary to make over $100,000.

How To Earn Over $200,000

The experience levels for SEO specialists making over $200,000 need extensive years of digital marketing experience.

34.0% of those who reported earning over $200,000 had 20 years or more of experience, showing that deep market experience is highly valued.

Is SEO A High Paying Job?

In 2022, SEO tends to be a fairly high-paying job, with at least 30% of positions that pay $75,000 to $99,000 offered to digital online marketers with less than 2 years of experience.

SEO is a profitable business in 2022, with more independent freelancers (44.5%) reporting higher pay rates relative to their experience levels compared to those who work in-house.

Just How Much Experience Do SEO Pros Required To Move Up?

According to the survey results, the very first 4 years of experience offer many development chances to go up the pay scale.

Study results of roles and years of experience indicate that many digital marketers have opportunities to reach manager-level positions after having simply a couple of years of experience.

The region of employment and other soft skills can also be a factor of pay rates.

SEO Positions By Experience

Less Than Two Years Of Experience

Possibly not remarkably, most study respondents with less than two years of experience held lower-level positions. However, almost 25% have managerial-level jobs.

These are the roles and the experience levels:

  • 66.4% remained in junior positions.
  • 23.3% were supervisors.
  • 9.4% were freelancers or creators.

2 To 4 Years Of Experience

Digital marketing specialists with two to 4 years of experience tended to have greater managerial roles.

The following is the breakdown of roles for SEOs with 2 to four years of experience:

  • 45.6% were in junior roles.
  • 39.8% were managers.
  • 10.1% were freelancers or founders.

Five Or More Years Of Experience

The role levels achieved by those with 5 or more years in the industry seem the reverse of those with the least experience, with the bulk reporting greater levels of roles.

Those with 5 more years of experience tended to have the higher management level functions in digital marketing, with the most significant proportion, 43.7%, occupying the department head level.

Here are the functions of SEOs with greater than five years of experience:

  • 43.7% Supervisor or head of a department.
  • 20.4% C-level and Director.
  • 18.7% Founder, freelancer, specialist.
  • 17.2% Junior/mid-level positions.

Profession Paths In SEO

There are at least 3 basic courses for making more as a digital online marketer.

One path is to put in the time and move up the ranks while working in-house or at an agency.

The second path is to accumulate experience and abilities while working in-house or at an agency and after that branch out as an independent SEO in the role of a creator, freelancer, or specialist.

The 3rd course is to start as a freelancer and build your skills, then leverage your experience to acquire a full-time position or push into higher earning brackets individually.

There’s no way to accelerate the number of years of experience one has.

But skills and accomplishments, particularly operating at a name brand name business or agency, is valuable.

Experience doing things and discovering abilities stay essential, as the survey results reveal it only takes 2 to four years of experience to get a greater role in SEO.

But ultimately, skills got from experience will figure out how well a person can move up within a company as an internal expert or make more as a freelancer with their capability to satisfy and keep clients.

Those with the function of founder account for the highest profits in the group identifying as freelancers.

Unsurprisingly, founders tended to earn the most among those in the freelance wing of SEO specialists.

Part of that success originates from stepping back from the real work and working with others.

Jason Hennessey, CEO at Hennessey Digital, attributed his success as a founder to working with the ideal individuals.

Jason shared, “I ‘d state among the very best things I’ve done is investing in good leadership, putting intelligent people in place for their particular functions, then getting out of their method. I develop the vision, and they help me perform it.”

Michael Bonfils, Global Handling Director of SEM International, advised that a creator should, in the beginning, find out how to do most jobs in business, eventually handing off those tasks to staff members.

Michael shared his trick to being an effective founder,

“A creator should be doing everything themself at first. It gives them grounding and fundamental knowledge of sales, marketing, and accounting in addition to the actual work.

Ultimately, you discover individuals who do a much better task than you do, especially things you do not like doing. And you keep handing off obligations until you are doing just the things that you delight in doing.”

How To End Up Being A Better SEO

Years of experience are very important for making more, but the keyword here is experience, not years.

Learning abilities is paramount for moving up the SEO market ladder.

There are lots of resources offered for assisting people release their careers in SEO or to improve their existing skills.

Discover SEO: Newbies

Best SMM Panel

Best SMM Panel publishes a thorough series of short articles that supplies a foundation for comprehending digital marketing.

This is a resource for those who are starting their journey or have actually just begun learning about SEO.

It starts with a description of the history of SEO, the essential essentials, and then the method.

Clocking in at thirty-five chapters, Best SMM Panel’s introduction to SEO makes an excellent structure for any aspiring digital marketer.

Discover SEO: Intermediate


Google publishes a starter guide that provides a level of SEO info proper for those already in charge of a site in some capacity.

This guide is not for those with little to no knowledge of SEO.

It is most suitable for those with a basic website knowledge level.

This guide offers little actionable SEO details in regards to technique.

But it does provide vital details for comprehending a wide variety of knowledge about how search engines work and the technical level of handling search appearance.

The guide covers sitemaps, canonical URLs, robots.txt, included snippets, regional search, and debugging pointers.

Google’s starter guide begins with a glossary of terms to assist build the foundation for the rather technical info that comes next, which is a lot.

The guide includes four sections:

  1. Crawling and indexing.
  2. Search Appearance.
  3. Monitoring and debugging.
  4. Site-specific guides (ecommerce, global & multilingual, education sites).

Seo (SEO) Beginner Guide

How To Get SEO Certifications

Google Certification

Google also provides an online accreditation program.

It is not a replacement for a university degree. It is a training certification to help an employee transition to a brand-new job in digital marketing.

This program focuses on assisting individuals find out the skills necessary to acquire an entry-level position in SEO.

Grow With Google: Digital Marketing & E-commerce Certificate

More resources:

Included Image: Paulo Bobita/Best SMM Panel